TDI Increases Reach to a Staggering 73 Delhi Metro Stations

TDI International India (P) Limited is the largest Delhi Metro Advertising Company. With exclusive advertising rights at a staggering 73 metro stations, TDI is authorized to provide your brand with exclusive sites across the blue line, red line, and green line of DMRC. While the metro stations along the red line continue to execute campaigns for a host of brands, those along the blue and green line are set to become operational soon.

2014 has been a phenomenal year for the growth of TDI Delhi Metro Advertising. While September 1 saw TDI earning exclusive advertising rights at 42 metro stations, the number has increased to 73 now, further increasing the gap between TDI and its competitors. “Focused attempts to play by the strengths of the media and dedicated teams supervising installation and maintenance have been the key strengths aiding this rise to the position of the largest Delhi Metro Advertising Company.”, says Mr. Hiyav Bajaj, M.D. of TDI. Some of the strengths, mentioned by Mr. Bajaj, include an average dwell time of 4 exclusive minutes at each station and a daily audience of about 27 lakh commuters. Since many of the metro stations are strategically placed at areas of markets and malls, they are also being used for successful sales closures.

TDI is already a top name in airport advertising in India. With 73 DMRC stations firmly placed in its kitty of stations, TDI is now also the Top Delhi Metro Advertising Company. Its clients now have the power of attaining unmatched visibility at the strategic locations in Delhi & NCR, deemed to be best suited for promotional campaigns.        

TDI DMRC Advertising Taking Your Brand to Daily Commuters

 

TDI International India (P) Limited is the largest DMRC Advertising Company, providing high impact Metro Advertising at 42 Delhi Metro Stations. Serving brands with advertising sites in the metro stations and platforms since 2005, TDI currently holds exclusive advertising rights at the highest number of metro stations in Delhi. Ruling promotional activities at the red line and green line of the DMRC network, TDI offers visibility at the lifeline of Delhi like no other Advertising Agency.

DMRC is the ideal place to tap the huge cosmopolitan market of Delhi. With audience strength of 25 lakhs daily commuters, DMRC has been able to provide brands with top visibility in Delhi. Organized Advertising services by experienced campaigners like TDI, the brands attain high brand retention on a medium which provides a daily exposure of seventeen and half hours. DMRC Advertising Campaigns by TDI ensures that for the average 6 minutes, which a commuter spends at each of its stations, he is surrounded by your brand. TDI successfully stayed with the medium, even during the initial periods when DMRC was struggling to find its unique identity in the scenario of Advertising India.

Today, DMRC is a vital component of brand’s marketing strategies. This is true for all brands with local operations. TDI realized the potential of Local Delhi Metro Advertising when it put up advertising displays for brands at the metro stations near their point of sales. The medium is still young and the coming months are expected to further widen the range of industries which endorse it.   

It Now Reads: “42 Delhi Metro Stations in the TDI Kitty”

TDI International India (P) Limited, a premier OOH Advertising Agency, writes another chapter in its growth story. It recently won DMRC Advertising tenders for 7 more stations to take its total tally to 42. The clients of TDI will soon have 42 metro stations to choose from while planning their promotional campaigns at Delhi and NCR.

With the addition of the latest 7 metro stations, the stations where the agency has exclusive advertising rights are Dilshad Garden, Jhilmil, Mansarover Park, Shahdara, Welcome, Seelampur, Shastri Park, Kashmere Gate, Tis Hazari, Pulbangash, Pratap Nagar, Shastri Nagar, Inderlok, Kanhaiya Nagar, Keshav Puram, Netaji Subhash Place, Kohat Enclave, Pitampura, Rohini East, Rohini West, Rithala, Ashok Park Main, Satguru Ram Singh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar East, Paschim Vihar West, Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, MIA, Ghevra, Tikri Kala, Tikri Border, MIE, Bahadurgarh, and City Park. Following the latest trends of TDI’s selection of stations, TDI continued winning rights for stations covering prominent industrial areas. Industrial areas feature busy market areas which are heavily frequented by audiences with an intention to buy. The industries also bring the scope of targeting daily office goers with the power to buy.

 

As TDI waits with anticipation for advertising at these 7 stations to become functional, it continues to provide excellent media solutions at its existing 35 metro stations. TDI entered the domain of Delhi Metro Advertising in 2005 and has since then become a prominent Metro Advertising Agency in Delhi.  

13 New Delhi Metro Stations are Now Open for Advertising

Delhi Metro Adverting has increased the range of its platforms to 13 more stations as it opens them up for advertising. The stations where you will now be able to advertise for the first time in India include Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, and Mundka. As the DMRC handed over the exclusive rights of these stations to TDI International India (P) Limited, a Top Delhi Metro Advertising Agency, brands now have a higher number of platforms in the DMRC Medium.

 

These 13 metro stations cover both posh and industrial areas. While metro stations like Punjabi Bagh can be used to cover highly affluent audiences from posh areas, the others in the group are situated in industrial areas where the working class from various industries can be targeted. The surrounding areas are also well-known for temples and educational institutes. A high density of tourists can also be targeted at a few of these metro stations. We also have an interchange station in Ashok Park Main, where commuters from multiple lines can be targeted. Then there are also the border areas where audiences from Haryana can be covered.

Get in touch with TDI to be among the first brands to advertise at these brand new DMRC Advertising sites. Considering the unique impact which Delhi Metro Advertising has come to be known for, it would be a good idea to explore the branding options at these sites untouched by advertising till now.

Rains in Delhi Increasing Viewership of DMRC Advertising

With the rains firmly hitting Delhi, the DMRC (Delhi Metro Rail Corporation) Platform has seen an increase in rush and ridership. DMRC Advertising has been the platform which is glowing in the wake of additional viewership. Rains in Delhi also bring down the period of pleasant weather before the winter hits. This is a time when the town squares and other meeting points see heavier traffic than usual. As most of commuters shift towards the DMRC for convenient travel, we see an increase in the rush at the metro stations.

The rainy season is also the for bearer of the festive seasons in India. As the cool air is brought down, the season of sales also begins towards the end of September. The increase in buying during the sales season and the added viewership makes DMRC Advertising an important platform for promotional activities during this time. The platform has become a popular medium of reaching out to the traveling masses during this time. TDI, a well-known DMRC Advertising Agency, provides excellent opportunities for the same in the form of Free Standing Units, Hoardings, Wall Mounts, and many more at 35 busy metro stations in Delhi. The agency has also proved its capabilities with installing product displays at the stations.

For various brands, the rush time has already started with their marketing teams pushing limits. This is in preparation of the festive season when the brands rake in the most substantial sales of the whole year. Being present at the Delhi Metro Stations can make a straight impact on your sales during this time of the year. It is highly recommended that you call a DMRC Advertising Agency right away if you are not already on board.

Use Airport Advertising to Greet Audiences during the Festive Season in India

The festive season for Airport Advertising in India has begun. What the Kanwar Yatra has started, is a long line of festivity which will ride on festivals like Eid, Diwali, Durga Puja, and continue till the Christmas season and New Year. This is bound to see an increase in traveler movement as people visit distant relatives and go for outings during the holiday season. With air travel becoming a common way of traveling in India, airports have become an ideal destination to greet your target groups and cash in on the festive mood.

Holiday travelers waiting at the airports form a high valued group of audiences who are in a happy mood. With high dwell time of 55 minutes to 2 hours, in comfortable ambiences, the airports in India present an ideal environment to impress the target groups. Greeting the audiences during the festive season is an effective way to create space in the minds of audiences. Since the festive seasons in India also brings in increased rates of buying, increasing Brand Retention is an effective way of boosting sales. Brands are significantly increasing their advertising spend to reap the benefits of the opportunities that arise during this period of the year. The sites are fast getting filled for longer durations.

It is a good idea to associate with an Airport Advertising Agencies in India during this period. Airports like Chennai and Kolkata, which are popular gateways to the regional areas, are specially worth investing in. They can be used to target audiences in larger areas with minimum investments.