Thursday 12 February 2015

The Increasing Ridership of DMRC Promises Lot for Brands




DMRC Advertising or Delhi Metro Advertising has appropriately benefited from the trendsetting rate of increase in DMRC ridership. Although the first few years saw growth at lesser rates, the figures have continuously seen sharp rises since July 2015. The increase has been so steep that DMRC has continuously broken its own record of highest ridership. As of now, DMRC has already crossed 30 lakh daily commuters, taking the visibility to unprecedented levels.

DMRC not only provides large audience populations but also an uncluttered and highly organized environment. It is this perfectly organized, clean and well managed environment which makes valuable audiences out of the metro commuters. The opening of new lines, metro stations along with additional measures to cope with a large traffic, will result in more eyes turning towards your DMRC Ad Display. Also, since the newer stations are extensions of the lines or their adjoining with the already existing ones, they will continue to be on prime locations of industrial areas and posh areas. DMRC’s dedicated steps, to ensure that there are no lapses insecurity, comfort, or convenience even in the face of this high rate of increase in commuters, have done the promotional part of the media immense help.

The Delhi metro has revolutionized public transport in Delhi. The cheapest air conditioned travel and thecommendable punctuality continue to charm the daily commuters away from traffic congestions on the road. Your brand’s visibility will thus only keep increasing along with the increase in the DMRC traffic. You will also soon have more areas to execute Localized DMRC Advertising Campaigns.

Monday 5 January 2015

Why is Delhi Metro Advertising the Best Way to Promote in Delhi?




Delhi Metro Advertising is currently one of the most popular media from which brands can impress their target groups. The patience, shown by experienced Delhi Metro Advertising Companies like TDI, has finally paid off and the unique abilities of DMRC, in bridging the distances between brands and their consumers, are being recognized and acknowledged by brands with regular campaigns. A few of these unique abilities were very prominently visible right from the start while a majority of them had to be discovered with innovative ways.


Presence of Every Target Group 

DMRC is perhaps the first transport medium in India which is endorsed by all socioeconomic groups. From the labourer class to those at high managerial posts, every daily commuter has embraced the metro train in Delhi. DMRC’s ability to provide secure and comfortable travel facilities, at some of the lowest fares available in the city, has been duly appreciated.

Daily Commuters Equal High Brand Retention

DMRC changed the way regular travel is done. The overcrowded streets were thankful when the majority of the daily commuters, comprising of daily wagers, office goers, students, etc., shifted to the metro for their daily travel. Since investing in Metro Advertising means repeated visibility before them, it brings a high Brand Retention.

Average 4 Minutes of Exclusive Visibility

The displays, at the metro stations and the platforms, are placed at some of the closest quarters of the commuters. The average dwell time of 4 minutes in a Delhi Metro station can achieve impacts of noteworthy levels.
Put up your brand at a Delhi Metro Station and gain the rich benefits unique to the medium. Be a part of trendsetting campaigns with which Delhi Metro Advertising is redefining the nature of OOH in Delhi.