Use Airport Advertising to Greet Audiences during the Festive Season in India

The festive season for Airport Advertising in India has begun. What the Kanwar Yatra has started, is a long line of festivity which will ride on festivals like Eid, Diwali, Durga Puja, and continue till the Christmas season and New Year. This is bound to see an increase in traveler movement as people visit distant relatives and go for outings during the holiday season. With air travel becoming a common way of traveling in India, airports have become an ideal destination to greet your target groups and cash in on the festive mood.

Holiday travelers waiting at the airports form a high valued group of audiences who are in a happy mood. With high dwell time of 55 minutes to 2 hours, in comfortable ambiences, the airports in India present an ideal environment to impress the target groups. Greeting the audiences during the festive season is an effective way to create space in the minds of audiences. Since the festive seasons in India also brings in increased rates of buying, increasing Brand Retention is an effective way of boosting sales. Brands are significantly increasing their advertising spend to reap the benefits of the opportunities that arise during this period of the year. The sites are fast getting filled for longer durations.

It is a good idea to associate with an Airport Advertising Agencies in India during this period. Airports like Chennai and Kolkata, which are popular gateways to the regional areas, are specially worth investing in. They can be used to target audiences in larger areas with minimum investments.

Use Metro Advertising to Impress Daily Commuters in Delhi

The DMRC, rightly termed as the lifeline of Delhi / NCR, is an integral part of the transportation system of the area. Delhi cannot be imagined without the metro rail lines anymore. Thus, Delhi Metro Advertising forms a vital medium of Advertising in Delhi. With 25 lakh commuters taking the metro route every day to travel to offices, schools, colleges, and rendezvous with friends and associates, the medium presents a brilliant opportunity of soliciting consumers.

Due to a lot of reasons, using the DMRC stations as sites for your Ad Displays is a brilliant way of promoting your brand. The most important of the reasons include continuous visibility before an audience primarily comprising of office goers or the ones with buying power. For example, let us take the example of a consumer who commutes daily from one metro station to the other. Say he goes through “y” number of metro stations in the process. If your brand is put at all or maximum of those sites, the consumer will have a repeated view of the same. Make this process a twice-a-day event, if the consumer is an office-goer. This will tremendously impact the brand recall rate, thereby boosting the chances of conversion. Another important factor in Advertising is targeting the audience properly. In the modern context of advertising, targeting not only involves knowing the appropriate socioeconomic group but also the ability to determine the ones among them with the ability to buy. In this context, the office goers form an important group with the power to buy. Impressing office goers is always a step towards maximum possibility of conversion.

 

Being visible in Delhi is an important requirement for any brand desiring growth in India. And the best way to cover audiences in Delhi is to map the Delhi metro stations. Connect with a DMRC Advertising Agency in Delhi like TDI International India (P) Limited, to reap the benefits of the medium.

Delhi Metro Advertising to Benefit from the Decongestion of the Lines

Delhi Metro Advertising is eagerly waiting for DMRC’s Phase III to be completed. The completion is set to increase the viewing impact, as it will decongest the busier metro stations. Phase III will connect more stations from one line to stations of the other lines and decrease the rush levels of connecting stations like Kashmere Gate. This will please a lot of DMRC Advertisers and Advertising Agencies as a decongested environment will increase the visibility and readability of the Free Standing Units, Wall Mounts, and other Ad Displays in the metro stations.

The stations, to be interconnected, have been carefully planned to include the major changing stations, so that they can be decongested. Although the opening of the lines has been delayed due to the parliament elections, inspections have started now. Officials of the CMRS (Commissioner of Metro Railway Safety) are inspecting the lines and are expected to show the green signal at any moment.

Congestion free stations will also improve the mood of the audiences and increase the prospects of the ad copies while attracting them. This is expected to provide a boost to Delhi Metro Advertising, which is on the path of growth. The brands, using the platform, will also benefit with ads that will have an environment, conducive for higher impact.

Outdoor Advertising as a Way of Beautifying Cities

The benefits of Outdoor Advertising for the brands are well known. However, the range of benefits affects others as well, apart from the brands. It is an effective way of beautifying the outdoor surroundings of area. The authorities, while allotting licenses for spaces, ensure that the same is done in an organized manner.

Organized Outdoor Advertising in India, when positioned in an orderly manner, bring the area alive, especially during the evening. They become attractions in their own right as the audiences are charmed by their brightness. Since most of them also carry attractive messages, well served with humor, they become a talking point among the audiences. So intense is the impact, created by the Outdoor Advertising Displays that they often figure prominently in the directions for the place. It is the happy impact created by the displays that is used as a platform by the brands to impress the audiences. The displays become so popular, that they are also used as landmarks for the area they are in.

 

A landmark, as stated above, soliciting for your brand, can create wonderful opportunities. OOH (Out-of-Home) Advertising Displays are an important part of busy centers of cities. With the inclusion of technology, the displays are now better lighted, forming a better presentation. Leading Outdoor Advertising Agencies in India, like TDI, pays special focus to ensure that the display sites that are offered are a natural part of the surroundings. The higher impact, which is created by such a technique, is well reflected in the satisfied clientele of the agency.