Delhi Metro Advertising is eagerly waiting for DMRC’s Phase III
to be completed. The completion is set to increase the viewing impact, as it
will decongest the busier metro stations. Phase III will connect more stations from one line to stations of the other
lines and decrease the rush levels of connecting stations like Kashmere Gate. This
will please a lot of DMRC Advertisers and Advertising
Agencies as a decongested environment will increase the visibility and
readability of the Free Standing Units, Wall Mounts, and other Ad Displays in
the metro stations.

The stations, to be interconnected, have been carefully
planned to include the major changing stations, so that they can be
decongested. Although the opening of the lines has been delayed due to the parliament
elections, inspections have started now. Officials of the CMRS (Commissioner of
Metro Railway Safety) are inspecting the lines and are expected to show the
green signal at any moment.
Congestion free stations will also improve the mood of the audiences
and increase the prospects of the ad copies while attracting them. This is
expected to provide a boost to Delhi Metro Advertising, which is
on the path of growth. The brands, using the platform, will also benefit with ads
that will have an environment, conducive for higher impact.
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