Use Airport Advertising to Greet Audiences during the Festive Season in India

The festive season for Airport Advertising in India has begun. What the Kanwar Yatra has started, is a long line of festivity which will ride on festivals like Eid, Diwali, Durga Puja, and continue till the Christmas season and New Year. This is bound to see an increase in traveler movement as people visit distant relatives and go for outings during the holiday season. With air travel becoming a common way of traveling in India, airports have become an ideal destination to greet your target groups and cash in on the festive mood.

Holiday travelers waiting at the airports form a high valued group of audiences who are in a happy mood. With high dwell time of 55 minutes to 2 hours, in comfortable ambiences, the airports in India present an ideal environment to impress the target groups. Greeting the audiences during the festive season is an effective way to create space in the minds of audiences. Since the festive seasons in India also brings in increased rates of buying, increasing Brand Retention is an effective way of boosting sales. Brands are significantly increasing their advertising spend to reap the benefits of the opportunities that arise during this period of the year. The sites are fast getting filled for longer durations.

It is a good idea to associate with an Airport Advertising Agencies in India during this period. Airports like Chennai and Kolkata, which are popular gateways to the regional areas, are specially worth investing in. They can be used to target audiences in larger areas with minimum investments.