The Increasing Ridership of DMRC Promises Lot for Brands

DMRC Advertising or Delhi Metro Advertising has appropriately benefited from the trendsetting rate of increase in DMRC ridership. Although the first few years saw growth at lesser rates, the figures have continuously seen sharp rises since July 2015. The increase has been so steep that DMRC has continuously broken its own record of highest ridership. As of now, DMRC has already crossed 30 lakh daily commuters, taking the visibility to unprecedented levels.

DMRC not only provides large audience populations but also an uncluttered and highly organized environment. It is this perfectly organized, clean and well managed environment which makes valuable audiences out of the metro commuters. The opening of new lines, metro stations along with additional measures to cope with a large traffic, will result in more eyes turning towards your DMRC Ad Display. Also, since the newer stations are extensions of the lines or their adjoining with the already existing ones, they will continue to be on prime locations of industrial areas and posh areas. DMRC’s dedicated steps, to ensure that there are no lapses insecurity, comfort, or convenience even in the face of this high rate of increase in commuters, have done the promotional part of the media immense help.

The Delhi metro has revolutionized public transport in Delhi. The cheapest air conditioned travel and thecommendable punctuality continue to charm the daily commuters away from traffic congestions on the road. Your brand’s visibility will thus only keep increasing along with the increase in the DMRC traffic. You will also soon have more areas to execute Localized DMRC Advertising Campaigns.

Why is Delhi Metro Advertising the Best Way to Promote in Delhi?

Delhi Metro Advertising is currently one of the most popular media from which brands can impress their target groups. The patience, shown by experienced Delhi Metro Advertising Companies like TDI, has finally paid off and the unique abilities of DMRC, in bridging the distances between brands and their consumers, are being recognized and acknowledged by brands with regular campaigns. A few of these unique abilities were very prominently visible right from the start while a majority of them had to be discovered with innovative ways.

Presence of Every Target Group 

DMRC is perhaps the first transport medium in India which is endorsed by all socioeconomic groups. From the labourer class to those at high managerial posts, every daily commuter has embraced the metro train in Delhi. DMRC’s ability to provide secure and comfortable travel facilities, at some of the lowest fares available in the city, has been duly appreciated.

Daily Commuters Equal High Brand Retention

DMRC changed the way regular travel is done. The overcrowded streets were thankful when the majority of the daily commuters, comprising of daily wagers, office goers, students, etc., shifted to the metro for their daily travel. Since investing in Metro Advertising means repeated visibility before them, it brings a high Brand Retention.

Average 4 Minutes of Exclusive Visibility

The displays, at the metro stations and the platforms, are placed at some of the closest quarters of the commuters. The average dwell time of 4 minutes in a Delhi Metro station can achieve impacts of noteworthy levels.

Put up your brand at a Delhi Metro Station and gain the rich benefits unique to the medium. Be a part of trendsetting campaigns with which Delhi Metro Advertising is redefining the nature of OOH in Delhi.

It Now Reads: “42 Delhi Metro Stations in the TDI Kitty”

TDI International India (P) Limited, a premier OOH Advertising Agency, writes another chapter in its growth story. It recently won DMRC Advertising tenders for 7 more stations to take its total tally to 42. The clients of TDI will soon have 42 metro stations to choose from while planning their promotional campaigns at Delhi and NCR.

With the addition of the latest 7 metro stations, the stations where the agency has exclusive advertising rights are Dilshad Garden, Jhilmil, Mansarover Park, Shahdara, Welcome, Seelampur, Shastri Park, Kashmere Gate, Tis Hazari, Pulbangash, Pratap Nagar, Shastri Nagar, Inderlok, Kanhaiya Nagar, Keshav Puram, Netaji Subhash Place, Kohat Enclave, Pitampura, Rohini East, Rohini West, Rithala, Ashok Park Main, Satguru Ram Singh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar East, Paschim Vihar West, Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, MIA, Ghevra, Tikri Kala, Tikri Border, MIE, Bahadurgarh, and City Park. Following the latest trends of TDI’s selection of stations, TDI continued winning rights for stations covering prominent industrial areas. Industrial areas feature busy market areas which are heavily frequented by audiences with an intention to buy. The industries also bring the scope of targeting daily office goers with the power to buy.

 

As TDI waits with anticipation for advertising at these 7 stations to become functional, it continues to provide excellent media solutions at its existing 35 metro stations. TDI entered the domain of Delhi Metro Advertising in 2005 and has since then become a prominent Metro Advertising Agency in Delhi.  

Use Metro Advertising to Impress Daily Commuters in Delhi

The DMRC, rightly termed as the lifeline of Delhi / NCR, is an integral part of the transportation system of the area. Delhi cannot be imagined without the metro rail lines anymore. Thus, Delhi Metro Advertising forms a vital medium of Advertising in Delhi. With 25 lakh commuters taking the metro route every day to travel to offices, schools, colleges, and rendezvous with friends and associates, the medium presents a brilliant opportunity of soliciting consumers.

Due to a lot of reasons, using the DMRC stations as sites for your Ad Displays is a brilliant way of promoting your brand. The most important of the reasons include continuous visibility before an audience primarily comprising of office goers or the ones with buying power. For example, let us take the example of a consumer who commutes daily from one metro station to the other. Say he goes through “y” number of metro stations in the process. If your brand is put at all or maximum of those sites, the consumer will have a repeated view of the same. Make this process a twice-a-day event, if the consumer is an office-goer. This will tremendously impact the brand recall rate, thereby boosting the chances of conversion. Another important factor in Advertising is targeting the audience properly. In the modern context of advertising, targeting not only involves knowing the appropriate socioeconomic group but also the ability to determine the ones among them with the ability to buy. In this context, the office goers form an important group with the power to buy. Impressing office goers is always a step towards maximum possibility of conversion.

 

Being visible in Delhi is an important requirement for any brand desiring growth in India. And the best way to cover audiences in Delhi is to map the Delhi metro stations. Connect with a DMRC Advertising Agency in Delhi like TDI International India (P) Limited, to reap the benefits of the medium.

Delhi Metro Advertising to Benefit from the Decongestion of the Lines

Delhi Metro Advertising is eagerly waiting for DMRC’s Phase III to be completed. The completion is set to increase the viewing impact, as it will decongest the busier metro stations. Phase III will connect more stations from one line to stations of the other lines and decrease the rush levels of connecting stations like Kashmere Gate. This will please a lot of DMRC Advertisers and Advertising Agencies as a decongested environment will increase the visibility and readability of the Free Standing Units, Wall Mounts, and other Ad Displays in the metro stations.

The stations, to be interconnected, have been carefully planned to include the major changing stations, so that they can be decongested. Although the opening of the lines has been delayed due to the parliament elections, inspections have started now. Officials of the CMRS (Commissioner of Metro Railway Safety) are inspecting the lines and are expected to show the green signal at any moment.

Congestion free stations will also improve the mood of the audiences and increase the prospects of the ad copies while attracting them. This is expected to provide a boost to Delhi Metro Advertising, which is on the path of growth. The brands, using the platform, will also benefit with ads that will have an environment, conducive for higher impact.