Why is Delhi Metro Advertising the Best Way to Promote in Delhi?

Delhi Metro Advertising is currently one of the most popular media from which brands can impress their target groups. The patience, shown by experienced Delhi Metro Advertising Companies like TDI, has finally paid off and the unique abilities of DMRC, in bridging the distances between brands and their consumers, are being recognized and acknowledged by brands with regular campaigns. A few of these unique abilities were very prominently visible right from the start while a majority of them had to be discovered with innovative ways.

Presence of Every Target Group 

DMRC is perhaps the first transport medium in India which is endorsed by all socioeconomic groups. From the labourer class to those at high managerial posts, every daily commuter has embraced the metro train in Delhi. DMRC’s ability to provide secure and comfortable travel facilities, at some of the lowest fares available in the city, has been duly appreciated.

Daily Commuters Equal High Brand Retention

DMRC changed the way regular travel is done. The overcrowded streets were thankful when the majority of the daily commuters, comprising of daily wagers, office goers, students, etc., shifted to the metro for their daily travel. Since investing in Metro Advertising means repeated visibility before them, it brings a high Brand Retention.

Average 4 Minutes of Exclusive Visibility

The displays, at the metro stations and the platforms, are placed at some of the closest quarters of the commuters. The average dwell time of 4 minutes in a Delhi Metro station can achieve impacts of noteworthy levels.

Put up your brand at a Delhi Metro Station and gain the rich benefits unique to the medium. Be a part of trendsetting campaigns with which Delhi Metro Advertising is redefining the nature of OOH in Delhi.

Use Airport Advertising to Greet Audiences during the Festive Season in India

The festive season for Airport Advertising in India has begun. What the Kanwar Yatra has started, is a long line of festivity which will ride on festivals like Eid, Diwali, Durga Puja, and continue till the Christmas season and New Year. This is bound to see an increase in traveler movement as people visit distant relatives and go for outings during the holiday season. With air travel becoming a common way of traveling in India, airports have become an ideal destination to greet your target groups and cash in on the festive mood.

Holiday travelers waiting at the airports form a high valued group of audiences who are in a happy mood. With high dwell time of 55 minutes to 2 hours, in comfortable ambiences, the airports in India present an ideal environment to impress the target groups. Greeting the audiences during the festive season is an effective way to create space in the minds of audiences. Since the festive seasons in India also brings in increased rates of buying, increasing Brand Retention is an effective way of boosting sales. Brands are significantly increasing their advertising spend to reap the benefits of the opportunities that arise during this period of the year. The sites are fast getting filled for longer durations.

It is a good idea to associate with an Airport Advertising Agencies in India during this period. Airports like Chennai and Kolkata, which are popular gateways to the regional areas, are specially worth investing in. They can be used to target audiences in larger areas with minimum investments.