The Increasing Ridership of DMRC Promises Lot for Brands

DMRC Advertising or Delhi Metro Advertising has appropriately benefited from the trendsetting rate of increase in DMRC ridership. Although the first few years saw growth at lesser rates, the figures have continuously seen sharp rises since July 2015. The increase has been so steep that DMRC has continuously broken its own record of highest ridership. As of now, DMRC has already crossed 30 lakh daily commuters, taking the visibility to unprecedented levels.

DMRC not only provides large audience populations but also an uncluttered and highly organized environment. It is this perfectly organized, clean and well managed environment which makes valuable audiences out of the metro commuters. The opening of new lines, metro stations along with additional measures to cope with a large traffic, will result in more eyes turning towards your DMRC Ad Display. Also, since the newer stations are extensions of the lines or their adjoining with the already existing ones, they will continue to be on prime locations of industrial areas and posh areas. DMRC’s dedicated steps, to ensure that there are no lapses insecurity, comfort, or convenience even in the face of this high rate of increase in commuters, have done the promotional part of the media immense help.

The Delhi metro has revolutionized public transport in Delhi. The cheapest air conditioned travel and thecommendable punctuality continue to charm the daily commuters away from traffic congestions on the road. Your brand’s visibility will thus only keep increasing along with the increase in the DMRC traffic. You will also soon have more areas to execute Localized DMRC Advertising Campaigns.

It Now Reads: “42 Delhi Metro Stations in the TDI Kitty”

TDI International India (P) Limited, a premier OOH Advertising Agency, writes another chapter in its growth story. It recently won DMRC Advertising tenders for 7 more stations to take its total tally to 42. The clients of TDI will soon have 42 metro stations to choose from while planning their promotional campaigns at Delhi and NCR.

With the addition of the latest 7 metro stations, the stations where the agency has exclusive advertising rights are Dilshad Garden, Jhilmil, Mansarover Park, Shahdara, Welcome, Seelampur, Shastri Park, Kashmere Gate, Tis Hazari, Pulbangash, Pratap Nagar, Shastri Nagar, Inderlok, Kanhaiya Nagar, Keshav Puram, Netaji Subhash Place, Kohat Enclave, Pitampura, Rohini East, Rohini West, Rithala, Ashok Park Main, Satguru Ram Singh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar East, Paschim Vihar West, Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, MIA, Ghevra, Tikri Kala, Tikri Border, MIE, Bahadurgarh, and City Park. Following the latest trends of TDI’s selection of stations, TDI continued winning rights for stations covering prominent industrial areas. Industrial areas feature busy market areas which are heavily frequented by audiences with an intention to buy. The industries also bring the scope of targeting daily office goers with the power to buy.

 

As TDI waits with anticipation for advertising at these 7 stations to become functional, it continues to provide excellent media solutions at its existing 35 metro stations. TDI entered the domain of Delhi Metro Advertising in 2005 and has since then become a prominent Metro Advertising Agency in Delhi.  

13 New Delhi Metro Stations are Now Open for Advertising

Delhi Metro Adverting has increased the range of its platforms to 13 more stations as it opens them up for advertising. The stations where you will now be able to advertise for the first time in India include Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, and Mundka. As the DMRC handed over the exclusive rights of these stations to TDI International India (P) Limited, a Top Delhi Metro Advertising Agency, brands now have a higher number of platforms in the DMRC Medium.

 

These 13 metro stations cover both posh and industrial areas. While metro stations like Punjabi Bagh can be used to cover highly affluent audiences from posh areas, the others in the group are situated in industrial areas where the working class from various industries can be targeted. The surrounding areas are also well-known for temples and educational institutes. A high density of tourists can also be targeted at a few of these metro stations. We also have an interchange station in Ashok Park Main, where commuters from multiple lines can be targeted. Then there are also the border areas where audiences from Haryana can be covered.

Get in touch with TDI to be among the first brands to advertise at these brand new DMRC Advertising sites. Considering the unique impact which Delhi Metro Advertising has come to be known for, it would be a good idea to explore the branding options at these sites untouched by advertising till now.

DMRC is the Best Platform to Target Middle Class in Delhi during Summers

DMRC (Delhi Metro Rail Corporation) Advertising has emerged as the best platform to target the middle class in Delhi and NCR during the summers. As the national capital region faces the full blast of the June sun, the commuters are choosing the air conditioned and systematic metro route as their means of daily travel. As the metro stations see the office goers increase in numbers, your brand has an additional increase in viewership.

It is a wonderful opportunity that has presented itself during the summers. Even more importantly, the shoppers are also taking a detour via the metro to escape the heat that has engulfed the roads. One last pitch, from the Delhi Metro Station Ad Displays, can prove to be vital in ensuring that the probable consumers make up their minds. The summer sales have begun and as it picks up speed, the importance of brand presence in the metro stations will further increase. DMRC Advertising is also looking to benefit from the opening of the first phase which will decongest the connecting stations like Kashmere Gate.

We are looking at an increase in activity in Delhi Metro Advertising as the brands assemble to rake in the extra Returns on Investment (RoI). The activities are expected to reach a peak before the monsoon hits the area. The Top Delhi Metro Advertising Agencies are geared up and ready to provide complete solutions to their clients. This summer, as the temperature increases, making your brand’s presence felt at the Delhi metro stations is the smart thing to do.