The Increasing Ridership of DMRC Promises Lot for Brands

DMRC Advertising or Delhi Metro Advertising has appropriately benefited from the trendsetting rate of increase in DMRC ridership. Although the first few years saw growth at lesser rates, the figures have continuously seen sharp rises since July 2015. The increase has been so steep that DMRC has continuously broken its own record of highest ridership. As of now, DMRC has already crossed 30 lakh daily commuters, taking the visibility to unprecedented levels.

DMRC not only provides large audience populations but also an uncluttered and highly organized environment. It is this perfectly organized, clean and well managed environment which makes valuable audiences out of the metro commuters. The opening of new lines, metro stations along with additional measures to cope with a large traffic, will result in more eyes turning towards your DMRC Ad Display. Also, since the newer stations are extensions of the lines or their adjoining with the already existing ones, they will continue to be on prime locations of industrial areas and posh areas. DMRC’s dedicated steps, to ensure that there are no lapses insecurity, comfort, or convenience even in the face of this high rate of increase in commuters, have done the promotional part of the media immense help.

The Delhi metro has revolutionized public transport in Delhi. The cheapest air conditioned travel and thecommendable punctuality continue to charm the daily commuters away from traffic congestions on the road. Your brand’s visibility will thus only keep increasing along with the increase in the DMRC traffic. You will also soon have more areas to execute Localized DMRC Advertising Campaigns.

Why is Delhi Metro Advertising the Best Way to Promote in Delhi?

Delhi Metro Advertising is currently one of the most popular media from which brands can impress their target groups. The patience, shown by experienced Delhi Metro Advertising Companies like TDI, has finally paid off and the unique abilities of DMRC, in bridging the distances between brands and their consumers, are being recognized and acknowledged by brands with regular campaigns. A few of these unique abilities were very prominently visible right from the start while a majority of them had to be discovered with innovative ways.

Presence of Every Target Group 

DMRC is perhaps the first transport medium in India which is endorsed by all socioeconomic groups. From the labourer class to those at high managerial posts, every daily commuter has embraced the metro train in Delhi. DMRC’s ability to provide secure and comfortable travel facilities, at some of the lowest fares available in the city, has been duly appreciated.

Daily Commuters Equal High Brand Retention

DMRC changed the way regular travel is done. The overcrowded streets were thankful when the majority of the daily commuters, comprising of daily wagers, office goers, students, etc., shifted to the metro for their daily travel. Since investing in Metro Advertising means repeated visibility before them, it brings a high Brand Retention.

Average 4 Minutes of Exclusive Visibility

The displays, at the metro stations and the platforms, are placed at some of the closest quarters of the commuters. The average dwell time of 4 minutes in a Delhi Metro station can achieve impacts of noteworthy levels.

Put up your brand at a Delhi Metro Station and gain the rich benefits unique to the medium. Be a part of trendsetting campaigns with which Delhi Metro Advertising is redefining the nature of OOH in Delhi.

TDI Increases Reach to a Staggering 73 Delhi Metro Stations

TDI International India (P) Limited is the largest Delhi Metro Advertising Company. With exclusive advertising rights at a staggering 73 metro stations, TDI is authorized to provide your brand with exclusive sites across the blue line, red line, and green line of DMRC. While the metro stations along the red line continue to execute campaigns for a host of brands, those along the blue and green line are set to become operational soon.

2014 has been a phenomenal year for the growth of TDI Delhi Metro Advertising. While September 1 saw TDI earning exclusive advertising rights at 42 metro stations, the number has increased to 73 now, further increasing the gap between TDI and its competitors. “Focused attempts to play by the strengths of the media and dedicated teams supervising installation and maintenance have been the key strengths aiding this rise to the position of the largest Delhi Metro Advertising Company.”, says Mr. Hiyav Bajaj, M.D. of TDI. Some of the strengths, mentioned by Mr. Bajaj, include an average dwell time of 4 exclusive minutes at each station and a daily audience of about 27 lakh commuters. Since many of the metro stations are strategically placed at areas of markets and malls, they are also being used for successful sales closures.

TDI is already a top name in airport advertising in India. With 73 DMRC stations firmly placed in its kitty of stations, TDI is now also the Top Delhi Metro Advertising Company. Its clients now have the power of attaining unmatched visibility at the strategic locations in Delhi & NCR, deemed to be best suited for promotional campaigns.        

TDI DMRC Advertising Taking Your Brand to Daily Commuters

 

TDI International India (P) Limited is the largest DMRC Advertising Company, providing high impact Metro Advertising at 42 Delhi Metro Stations. Serving brands with advertising sites in the metro stations and platforms since 2005, TDI currently holds exclusive advertising rights at the highest number of metro stations in Delhi. Ruling promotional activities at the red line and green line of the DMRC network, TDI offers visibility at the lifeline of Delhi like no other Advertising Agency.

DMRC is the ideal place to tap the huge cosmopolitan market of Delhi. With audience strength of 25 lakhs daily commuters, DMRC has been able to provide brands with top visibility in Delhi. Organized Advertising services by experienced campaigners like TDI, the brands attain high brand retention on a medium which provides a daily exposure of seventeen and half hours. DMRC Advertising Campaigns by TDI ensures that for the average 6 minutes, which a commuter spends at each of its stations, he is surrounded by your brand. TDI successfully stayed with the medium, even during the initial periods when DMRC was struggling to find its unique identity in the scenario of Advertising India.

Today, DMRC is a vital component of brand’s marketing strategies. This is true for all brands with local operations. TDI realized the potential of Local Delhi Metro Advertising when it put up advertising displays for brands at the metro stations near their point of sales. The medium is still young and the coming months are expected to further widen the range of industries which endorse it.   

13 New Delhi Metro Stations are Now Open for Advertising

Delhi Metro Adverting has increased the range of its platforms to 13 more stations as it opens them up for advertising. The stations where you will now be able to advertise for the first time in India include Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, and Mundka. As the DMRC handed over the exclusive rights of these stations to TDI International India (P) Limited, a Top Delhi Metro Advertising Agency, brands now have a higher number of platforms in the DMRC Medium.

 

These 13 metro stations cover both posh and industrial areas. While metro stations like Punjabi Bagh can be used to cover highly affluent audiences from posh areas, the others in the group are situated in industrial areas where the working class from various industries can be targeted. The surrounding areas are also well-known for temples and educational institutes. A high density of tourists can also be targeted at a few of these metro stations. We also have an interchange station in Ashok Park Main, where commuters from multiple lines can be targeted. Then there are also the border areas where audiences from Haryana can be covered.

Get in touch with TDI to be among the first brands to advertise at these brand new DMRC Advertising sites. Considering the unique impact which Delhi Metro Advertising has come to be known for, it would be a good idea to explore the branding options at these sites untouched by advertising till now.