Why is Delhi Metro Advertising the Best Way to Promote in Delhi?

Delhi Metro Advertising is currently one of the most popular media from which brands can impress their target groups. The patience, shown by experienced Delhi Metro Advertising Companies like TDI, has finally paid off and the unique abilities of DMRC, in bridging the distances between brands and their consumers, are being recognized and acknowledged by brands with regular campaigns. A few of these unique abilities were very prominently visible right from the start while a majority of them had to be discovered with innovative ways.

Presence of Every Target Group 

DMRC is perhaps the first transport medium in India which is endorsed by all socioeconomic groups. From the labourer class to those at high managerial posts, every daily commuter has embraced the metro train in Delhi. DMRC’s ability to provide secure and comfortable travel facilities, at some of the lowest fares available in the city, has been duly appreciated.

Daily Commuters Equal High Brand Retention

DMRC changed the way regular travel is done. The overcrowded streets were thankful when the majority of the daily commuters, comprising of daily wagers, office goers, students, etc., shifted to the metro for their daily travel. Since investing in Metro Advertising means repeated visibility before them, it brings a high Brand Retention.

Average 4 Minutes of Exclusive Visibility

The displays, at the metro stations and the platforms, are placed at some of the closest quarters of the commuters. The average dwell time of 4 minutes in a Delhi Metro station can achieve impacts of noteworthy levels.

Put up your brand at a Delhi Metro Station and gain the rich benefits unique to the medium. Be a part of trendsetting campaigns with which Delhi Metro Advertising is redefining the nature of OOH in Delhi.

TDI Increases Reach to a Staggering 73 Delhi Metro Stations

TDI International India (P) Limited is the largest Delhi Metro Advertising Company. With exclusive advertising rights at a staggering 73 metro stations, TDI is authorized to provide your brand with exclusive sites across the blue line, red line, and green line of DMRC. While the metro stations along the red line continue to execute campaigns for a host of brands, those along the blue and green line are set to become operational soon.

2014 has been a phenomenal year for the growth of TDI Delhi Metro Advertising. While September 1 saw TDI earning exclusive advertising rights at 42 metro stations, the number has increased to 73 now, further increasing the gap between TDI and its competitors. “Focused attempts to play by the strengths of the media and dedicated teams supervising installation and maintenance have been the key strengths aiding this rise to the position of the largest Delhi Metro Advertising Company.”, says Mr. Hiyav Bajaj, M.D. of TDI. Some of the strengths, mentioned by Mr. Bajaj, include an average dwell time of 4 exclusive minutes at each station and a daily audience of about 27 lakh commuters. Since many of the metro stations are strategically placed at areas of markets and malls, they are also being used for successful sales closures.

TDI is already a top name in airport advertising in India. With 73 DMRC stations firmly placed in its kitty of stations, TDI is now also the Top Delhi Metro Advertising Company. Its clients now have the power of attaining unmatched visibility at the strategic locations in Delhi & NCR, deemed to be best suited for promotional campaigns.        

TDI DMRC Advertising Taking Your Brand to Daily Commuters

 

TDI International India (P) Limited is the largest DMRC Advertising Company, providing high impact Metro Advertising at 42 Delhi Metro Stations. Serving brands with advertising sites in the metro stations and platforms since 2005, TDI currently holds exclusive advertising rights at the highest number of metro stations in Delhi. Ruling promotional activities at the red line and green line of the DMRC network, TDI offers visibility at the lifeline of Delhi like no other Advertising Agency.

DMRC is the ideal place to tap the huge cosmopolitan market of Delhi. With audience strength of 25 lakhs daily commuters, DMRC has been able to provide brands with top visibility in Delhi. Organized Advertising services by experienced campaigners like TDI, the brands attain high brand retention on a medium which provides a daily exposure of seventeen and half hours. DMRC Advertising Campaigns by TDI ensures that for the average 6 minutes, which a commuter spends at each of its stations, he is surrounded by your brand. TDI successfully stayed with the medium, even during the initial periods when DMRC was struggling to find its unique identity in the scenario of Advertising India.

Today, DMRC is a vital component of brand’s marketing strategies. This is true for all brands with local operations. TDI realized the potential of Local Delhi Metro Advertising when it put up advertising displays for brands at the metro stations near their point of sales. The medium is still young and the coming months are expected to further widen the range of industries which endorse it.   

Outdoor Advertising as a Way of Beautifying Cities

The benefits of Outdoor Advertising for the brands are well known. However, the range of benefits affects others as well, apart from the brands. It is an effective way of beautifying the outdoor surroundings of area. The authorities, while allotting licenses for spaces, ensure that the same is done in an organized manner.

Organized Outdoor Advertising in India, when positioned in an orderly manner, bring the area alive, especially during the evening. They become attractions in their own right as the audiences are charmed by their brightness. Since most of them also carry attractive messages, well served with humor, they become a talking point among the audiences. So intense is the impact, created by the Outdoor Advertising Displays that they often figure prominently in the directions for the place. It is the happy impact created by the displays that is used as a platform by the brands to impress the audiences. The displays become so popular, that they are also used as landmarks for the area they are in.

 

A landmark, as stated above, soliciting for your brand, can create wonderful opportunities. OOH (Out-of-Home) Advertising Displays are an important part of busy centers of cities. With the inclusion of technology, the displays are now better lighted, forming a better presentation. Leading Outdoor Advertising Agencies in India, like TDI, pays special focus to ensure that the display sites that are offered are a natural part of the surroundings. The higher impact, which is created by such a technique, is well reflected in the satisfied clientele of the agency.