13 New Delhi Metro Stations are Now Open for Advertising

Delhi Metro Adverting has increased the range of its platforms to 13 more stations as it opens them up for advertising. The stations where you will now be able to advertise for the first time in India include Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, Mundka, Ashok Park Main, Satguru Ramsingh Marg, Punjabi Bagh, Shivaji Park, Madipur, Paschim Vihar (East & West), Peeragarhi, Udyog Nagar, Surajmal Stadium, Nangloi, Nangloi Railway Station, Rajdhani Park, and Mundka. As the DMRC handed over the exclusive rights of these stations to TDI International India (P) Limited, a Top Delhi Metro Advertising Agency, brands now have a higher number of platforms in the DMRC Medium.

 

These 13 metro stations cover both posh and industrial areas. While metro stations like Punjabi Bagh can be used to cover highly affluent audiences from posh areas, the others in the group are situated in industrial areas where the working class from various industries can be targeted. The surrounding areas are also well-known for temples and educational institutes. A high density of tourists can also be targeted at a few of these metro stations. We also have an interchange station in Ashok Park Main, where commuters from multiple lines can be targeted. Then there are also the border areas where audiences from Haryana can be covered.

Get in touch with TDI to be among the first brands to advertise at these brand new DMRC Advertising sites. Considering the unique impact which Delhi Metro Advertising has come to be known for, it would be a good idea to explore the branding options at these sites untouched by advertising till now.

Rains in Delhi Increasing Viewership of DMRC Advertising

With the rains firmly hitting Delhi, the DMRC (Delhi Metro Rail Corporation) Platform has seen an increase in rush and ridership. DMRC Advertising has been the platform which is glowing in the wake of additional viewership. Rains in Delhi also bring down the period of pleasant weather before the winter hits. This is a time when the town squares and other meeting points see heavier traffic than usual. As most of commuters shift towards the DMRC for convenient travel, we see an increase in the rush at the metro stations.

The rainy season is also the for bearer of the festive seasons in India. As the cool air is brought down, the season of sales also begins towards the end of September. The increase in buying during the sales season and the added viewership makes DMRC Advertising an important platform for promotional activities during this time. The platform has become a popular medium of reaching out to the traveling masses during this time. TDI, a well-known DMRC Advertising Agency, provides excellent opportunities for the same in the form of Free Standing Units, Hoardings, Wall Mounts, and many more at 35 busy metro stations in Delhi. The agency has also proved its capabilities with installing product displays at the stations.

For various brands, the rush time has already started with their marketing teams pushing limits. This is in preparation of the festive season when the brands rake in the most substantial sales of the whole year. Being present at the Delhi Metro Stations can make a straight impact on your sales during this time of the year. It is highly recommended that you call a DMRC Advertising Agency right away if you are not already on board.

Use Airport Advertising to Greet Audiences during the Festive Season in India

The festive season for Airport Advertising in India has begun. What the Kanwar Yatra has started, is a long line of festivity which will ride on festivals like Eid, Diwali, Durga Puja, and continue till the Christmas season and New Year. This is bound to see an increase in traveler movement as people visit distant relatives and go for outings during the holiday season. With air travel becoming a common way of traveling in India, airports have become an ideal destination to greet your target groups and cash in on the festive mood.

Holiday travelers waiting at the airports form a high valued group of audiences who are in a happy mood. With high dwell time of 55 minutes to 2 hours, in comfortable ambiences, the airports in India present an ideal environment to impress the target groups. Greeting the audiences during the festive season is an effective way to create space in the minds of audiences. Since the festive seasons in India also brings in increased rates of buying, increasing Brand Retention is an effective way of boosting sales. Brands are significantly increasing their advertising spend to reap the benefits of the opportunities that arise during this period of the year. The sites are fast getting filled for longer durations.

It is a good idea to associate with an Airport Advertising Agencies in India during this period. Airports like Chennai and Kolkata, which are popular gateways to the regional areas, are specially worth investing in. They can be used to target audiences in larger areas with minimum investments.

Use Metro Advertising to Impress Daily Commuters in Delhi

The DMRC, rightly termed as the lifeline of Delhi / NCR, is an integral part of the transportation system of the area. Delhi cannot be imagined without the metro rail lines anymore. Thus, Delhi Metro Advertising forms a vital medium of Advertising in Delhi. With 25 lakh commuters taking the metro route every day to travel to offices, schools, colleges, and rendezvous with friends and associates, the medium presents a brilliant opportunity of soliciting consumers.

Due to a lot of reasons, using the DMRC stations as sites for your Ad Displays is a brilliant way of promoting your brand. The most important of the reasons include continuous visibility before an audience primarily comprising of office goers or the ones with buying power. For example, let us take the example of a consumer who commutes daily from one metro station to the other. Say he goes through “y” number of metro stations in the process. If your brand is put at all or maximum of those sites, the consumer will have a repeated view of the same. Make this process a twice-a-day event, if the consumer is an office-goer. This will tremendously impact the brand recall rate, thereby boosting the chances of conversion. Another important factor in Advertising is targeting the audience properly. In the modern context of advertising, targeting not only involves knowing the appropriate socioeconomic group but also the ability to determine the ones among them with the ability to buy. In this context, the office goers form an important group with the power to buy. Impressing office goers is always a step towards maximum possibility of conversion.

 

Being visible in Delhi is an important requirement for any brand desiring growth in India. And the best way to cover audiences in Delhi is to map the Delhi metro stations. Connect with a DMRC Advertising Agency in Delhi like TDI International India (P) Limited, to reap the benefits of the medium.

Delhi Metro Advertising to Benefit from the Decongestion of the Lines

Delhi Metro Advertising is eagerly waiting for DMRC’s Phase III to be completed. The completion is set to increase the viewing impact, as it will decongest the busier metro stations. Phase III will connect more stations from one line to stations of the other lines and decrease the rush levels of connecting stations like Kashmere Gate. This will please a lot of DMRC Advertisers and Advertising Agencies as a decongested environment will increase the visibility and readability of the Free Standing Units, Wall Mounts, and other Ad Displays in the metro stations.

The stations, to be interconnected, have been carefully planned to include the major changing stations, so that they can be decongested. Although the opening of the lines has been delayed due to the parliament elections, inspections have started now. Officials of the CMRS (Commissioner of Metro Railway Safety) are inspecting the lines and are expected to show the green signal at any moment.

Congestion free stations will also improve the mood of the audiences and increase the prospects of the ad copies while attracting them. This is expected to provide a boost to Delhi Metro Advertising, which is on the path of growth. The brands, using the platform, will also benefit with ads that will have an environment, conducive for higher impact.

Outdoor Advertising as a Way of Beautifying Cities

The benefits of Outdoor Advertising for the brands are well known. However, the range of benefits affects others as well, apart from the brands. It is an effective way of beautifying the outdoor surroundings of area. The authorities, while allotting licenses for spaces, ensure that the same is done in an organized manner.

Organized Outdoor Advertising in India, when positioned in an orderly manner, bring the area alive, especially during the evening. They become attractions in their own right as the audiences are charmed by their brightness. Since most of them also carry attractive messages, well served with humor, they become a talking point among the audiences. So intense is the impact, created by the Outdoor Advertising Displays that they often figure prominently in the directions for the place. It is the happy impact created by the displays that is used as a platform by the brands to impress the audiences. The displays become so popular, that they are also used as landmarks for the area they are in.

 

A landmark, as stated above, soliciting for your brand, can create wonderful opportunities. OOH (Out-of-Home) Advertising Displays are an important part of busy centers of cities. With the inclusion of technology, the displays are now better lighted, forming a better presentation. Leading Outdoor Advertising Agencies in India, like TDI, pays special focus to ensure that the display sites that are offered are a natural part of the surroundings. The higher impact, which is created by such a technique, is well reflected in the satisfied clientele of the agency.